Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Roger Buehler

Roger Buehler

I am a professor in the Social Psychology program at Wilfrid Laurier University. My research interests lie generally in the areas of social cognition and the self. I focus on people's thoughts about themselves through time, including their memories, predictions, goals, and motivation.

Specific research topics include the planning fallacy, prediction of task completion times, affective forecasting, visual perspective in imagery, motivation and goal pursuit, mood and cognition, and autobiographical memory.

Primary Interests:

  • Emotion, Mood, Affect
  • Judgment and Decision Making
  • Motivation, Goal Setting
  • Self and Identity

Journal Articles:

  • Buehler, R., Griffin, D., Lam, K.C.H., & Deslauriers, J. (2012). Perspectives on prediction: Does third-person imagery improve task completion estimates? Organizational Behavior and Human Decision Processes, 17, 138-149.
  • Buehler, R., Griffin, D., & Ross, M. (1994). Exploring the "planning fallacy": Why people underestimate their task completion times. Journal of Personality and Social Psychology, 67, 366-381.
  • Buehler, R., Peetz, J., & Griffin, D. (2010). Finishing on time: When do predictions influence actual completion times? Organizational Behavior and Human Decision Processes, 111, 23-32.
  • Lam, K. C. H., & Buehler, R. (2009). Trips down memory lane: Recall direction affects the subjective distance of past events. Personality and Social Psychology Bulletin, 35, 230-242.
  • McFarland, C., & Buehler, R. (2012). Negative moods and the motivated remembering of past selves: The role of implicit theories of personal stability. Journal of Personality and Social Psychology, 102, 242-263.
  • McFarland, C., Buehler, R., von Ruti, R., Nguyen, L., & Alvaro, C. (2007). The impact of negative moods on self-enhancing cognitions: The role of reflective vs. ruminative mood orientations. Journal of Personality and Social Psychology, 93, 728-750.
  • Peetz, J., & Buehler, R. (2012). When distance pays off: The role of construal level in spending predictions. Journal of Experimental Social Psychology, 48, 395-398.
  • Peetz, J., & Buehler, R. (2009). Is there a budget fallacy? The role of savings goals in the prediction of personal spending. Personality and Social Psychology Bulletin, 35, 1579-1591.
  • Peetz, J., Buehler, R., & Britten, K. (2011). Only minutes-a-day: Reframing exercise duration affects exercise intentions and behavior. Basic and Applied Social Psychology. 33, 118-127.
  • Vasquez, N., & Buehler, R. (2007). Seeing future success: Does imagery perspective influence achievement motivation? Personality and Social Psychology Bulletin, 33, 1392-1405.
  • Wilson, A. E., Buehler, R., Lawford, H., Schmidt, C, & Yong, A. G. (2012). Basking in projected glory: The role of subjective temporal distance in future self-appraisal. European Journal of Social Psychology, 42, 342-353.

Other Publications:

  • Buehler, R., Griffin, D., & Peetz, J. (2010). The planning fallacy: Cognitive, motivational, and social origins. In M. P. Zanna & J. M. Olson (Eds.), Advances in Experimental Social Psychology (Volume 43, pp. 1-62). San Diego: Academic Press.

Courses Taught:

Roger Buehler
Department of Psychology
Wilfrid Laurier University
75 University Avenue West
Waterloo, Ontario N2L 3C5

  • Phone: (519) 884-0710, extension 3036
  • Fax: (519) 746-7605

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